Kapreeza is a San Diego based company that started as a home business in 2005 by Renata Carlseen. Deeply dissatisfied with the fit and quality of lingerie and swimwear available in the America, she developed unique business focused on bringing the superior design, materials and workmanship of European manufacturers to San Diego.
After a few years Kapreeza European Lingerie and Swimwear Specialty Shop opened its doors to public in the Art District of North Little Italy, San Diego, California in 2009 and is quickly gaining a reputation for superior quality, selection, value and customer service. Kapreeza, meaning “spoiled little girl” in Russian, will make you feel that and so much more.
While developing her business Renata found a great support from her husband and business partner Erik Carlseen. They travelled to Europe and met many designers and manufacturers. Renata mentions, “It is always great to have my husband with me during the selection of lingerie inventory, because he always points out the styles that will be more popular with our male customers. Since women and men most times shop for lingerie completely with different approach, it is easy to overlook certain styles being a woman.” After looking through the options they have decided to work with smaller manufacturers because of excellent attention to details, personalized approach and being able to order unique styles, sometimes ordered just for the Kapreeza Shop. Many companies Kapreeza is doing business with are family owned and only do business with the retailers they trust to represent their brand and product value. Kapreeza was able to build strong connections because Renata Carlseen’s European background and cultural understanding.
Acquired samples from different collections were actually studied and tested by wearing and washing them for the prolonged time. This practice still continues so Kapreeza stylists understand the brands and products first hand. At Kapreeza we think it is important that our stylists understand the types of fabrics and the design. We also discovered that with the proper care most our products would last couple years and sometimes 3-4 years or even longer.
Selecting Kapreeza inventory takes good planning in advance from couple of months to a year and requires patience, since business is done in a more traditional way in Europe. However the patience is well rewarded since European designers are always re-inventing fashion and trends as well as improving on fabric quality, design and fit. That is why Kapreeza’s lingerie and swimwear selections are the most fashionable and newest in the market and ahead of the main stream brands in USA.
When we are doing our merchandise ordering we only get just a few pieces and sometimes only 1pc per style per size per collection to insure unique selection of the merchandise. In most cases there is no option to reorder exactly the same pieces. So if you fall in love with the set, then we strongly suggest purchasing it, because it might be the only one in your size!