San Diego Store Closed
San Diego Store Closed

It is with a heavy heart that we must announce the permanent closing of our retail store in San Diego. The lost revenue due to the COVID-19 lockdown combined with anticipated loss of business due to convention cancellations created an impossible financial situation for us. Even if we were able to get a PPP loan, it would not have been anywhere near enough to offset the losses and we would still have to pay it back. The “loan forgiveness programs” would not have applied for us – they were only for companies where labor is the majority of their overhead.

We still have all of our inventory and will be moving to online sales as quickly as we can, and will do our best to honor gift cards and certificates when that happens.

We want to thank all of our loyal customers who supported us over the years. It means the world to us and we will miss seeing each and every one of you greatly.

We are trying very hard to find a new location and raise funds to open a new retail store, but these are difficult times and it may be a while. We have already decided that the new store will not be in California, which over the years has become over-the-top hostile to small business. We are currently favoring Las Vegas, and we hope to see you there in the future!

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The ultimate in luxury. Stunningly beautiful, wonderful fit. The service is impeccable. If you care about the beauty underneath, this is the place to shop.

— Janette A Shingle Springs, CA

I just visited this incredible lingerie store. The quality of the clothing is nothing like other stores. You won’t find anyone at the beach or a pool party that will be wearing the same swim suit as you.

— Bobbi S San Diego, CA. July 17, 2016